Are you scared of making a cold call ?

There is a saying amongst the self improvement gurus and the life coaches which is……Feel the fear and do it any way  Easier said than done !

So you are a business owner and you have decided you are going to do some telemarketing calls and set up some meetings go and see some potential new customers. Where do you start ? I mean how hard can this be…..right ?

So where do you start ? Preparation is key. So here are a few things you need to do and to have before you even pick up the phone.

  • Somewhere comfortable to sit with pad,  pens, a glass of water and a phone of course.
  • A computer connected to the internet.
  • A list of data.
  • Some where to store data like a simple CRM system.
  • A diary – Outlook or a paper diary.

Before you pick up the phone, you need to decide what it is you want to achieve. Is it to find out the name of the decision maker ? To get an email address ? to speak to the decision maker, which ever it is there are going to be some hurdles to jump over before you get to your end goal…….aaaaand the main obstacle is  the nemesis of telemarketers and cold callers – the “Gate Keeper” . This person’s job is to protect his or her boss from unwanted calls and you need to get passed this receptionist or PA to get to the person who you want to email or to make an appointment with.

There are no special tricks or phrases …..just plain common sense and a polite approach.

So have a think about your goals and your reasons for wanting to prospect for new contacts and I will be posting regularly for some more top tips and hints. If you can’t wait for my next post you can sign up for my regular news letter on



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